Destinations

Strategic Planning That Puts Your Place on the Map—and Keeps It There

At Monumental Strides, we work with destinations that do more than attract visitors—they create experiences, drive local pride, and fuel economic growth. Whether you're a tourism bureau, regional alliance, or city looking to strengthen your identity, we help you shape your vision, align your efforts, and build momentum.

We know that successful destinations don’t just happen—they're planned with intention, driven by data, and powered by partnerships. That’s where we come in.

Our Services

Strategic Planning & Visioning

Ideal for: Destination marketing organizations, tourism agencies, or place-based initiatives focused on growth and alignment

We help you:
✔ Define a bold, cohesive vision for your destination’s future
✔ Engage stakeholders across public, private, and civic sectors
✔ Create a strategic roadmap to guide programming, promotion, and investment
✔ Align tourism, branding, infrastructure, and economic development goals
✔ Identify measurable outcomes to track success and tell your story

Estimated Investment:
$30K–$50K (Year 1) - NEED UPDATED #s
$5K–$10K/year for Annual Support

Data and Discovery

Ideal for: Destinations that want to better understand their audience, community needs, and competitive edge

We help you:
✔ Conduct internal and external assessments to guide strategy
✔ Analyze tourism trends, visitor data, and regional benchmarks
✔ Identify gaps, challenges, and untapped opportunities
✔ Clarify what makes your destination stand out—and how to position it
✔ Support grant applications and funding strategies with data-driven insights

Estimated Investment:
$65K–$90K (Year 1) - NEED UPDATED #s
$25K–$40K/year for Ongoing Support

Why Work With Us?

We understand that destinations are complex—part brand, part experience, and part community. Whether you're building a vision for your region or refining your strategy to increase visitation, we bring a clear process, collaborative approach, and fresh perspective.

Our work helps you inspire internal alignment, external interest, and long-term results—so your destination can thrive with purpose and pride.

Create a Shared Vision

Unify local partners, leaders, and stakeholders around a compelling future for your place.

Build a Strategic Roadmap

Clarify your priorities and create an actionable plan to increase impact and visibility.

Leverage Data for Smart Decisions

Make informed choices with insights from your audience, community, and market position.

Tell Your Destination’s Story

Build clarity and confidence around what makes your place unique—and worth visiting.

Who Do We Work With?

  • Strategic planning with Monumental Strides makes the planning process clear, and takes logical steps to get to a right-sized long-term plan. Our planning team of 6 included 5 team members who had never gone through a strategic planning process. Tiffany explained each step of the process so that at the end, we could all see the plan for moving forward and understand how each step contributed. We are excited to start implementing our new plan to grow the Aquarium Foundation’s impact!

    Tamera Brown ~ St. Louis Aquarium Foundation

  • Monumental Strides and Felis Consulting brought exceptional expertise and efforts in planning and executing our Strategic and Master Plans. Their collective experience and hard work have been clearly evident, and I am genuinely grateful for the final product. Tiffany and Stacey consistently demonstrated a profound understanding of the intricacies involved and skillfully navigated the challenges that arose along the way. The synergy between them is clear in the coordination that permeated the entire project.

    Alan Jaros ~ Bowers School Farm & Johnson Nature Center

Partners and Memberships

Let’s take strategic strides toward putting your place on the map.